Tuesday, March 7, 2017

Netherlands February 2017

Image result for 2017 Tesla Model s in the netherlands


PHEV's down, BEV's up

Known for being the PHEV capital of the World, the Dutch EV market had a 180Âș shift early this year, with the end of plug-in hybrid incentives, now all electric cars are outselling PHEV's on a 3 to 1 ratio.

Despite this small earthquake, registrations continued in the black for the second month in a row, this time up 10% YoY, to 490 units, with the plug-in (PHEV+BEV) market share now at 1,44%, while BEV share alone is at a best ever 1,08%.

This year all-electrics are growing 107%, to 909 units, some 300 units more than in the same period last year, while PHEV's are down 48%, having lost close to 300 units regarding 2016. Is it just me or...
Looking forward, the shift away from plug-in hybrids seem like a certainty now, if these translate in direct transfers to BEV's remains to be seen, anyhow this seismic change in the Netherlands will surely be a case study on how incentives can influence plug-in markets.

But we digress, back at February Best Sellers, one can see the best selling plug-in hybrid showing up only in Sixth (Volvo XC90 PHEV, 46 units), with the Top five best sellers being all-electric (Even the BMW i3 only registered BEV's!).

An eventful surprise shows up in Number One, with the Tesla Model S recording its best Second-month-of-the-quarter in over 600 three years, with 153 units, while the Nissan Leaf seems to have found the fountain of youth (Big discounts tend to do that), by registering 79 units (Up 18% YoY!), winning Second Place.

Interestingly, three of these Top 5 Best Sellers can be considered Long Range BEV's (Over 350 kms NEDC Range), proving that Long Range Electric Cars will reach higher sales levels once they become widely available. 

Pl
Model
Sales  
1
Tesla Model S
153
2
Nissan Leaf
79
3
BMW i3
72
4
Renault Zoe
50
4
Tesla Model X
38

Looking at the YTD ranking, the Tesla Model S is the new leader, while the previous Top Dog, the Hyundai Ioniq Electric falls down to Fifth.

Outside the First Seven places, the only models to reach two digits belonged to Mercedes, with the #9 GLC350e registering 10 units and climbing two positions, while the #11 B250e MPV scored 11 sales, its best result in almost a year, jumping seven positions with it.

In the manufacturers ranking, the 2016 Sixth Place Tesla is now in the lead (25% share, up 9%), displacing BMW (15%, down 2%), now followed by Nissan (13%).

Pl
Netherlands
Feb.
YTD
%
'16Pl
1
2
Tesla Model S
BMW i3 *
153
72
218
160
18
13
5
14
3
Nissan Leaf
79
142
12
13
4
Renault Zoe
50
120
10
17
5
6
7
8
9
10
11
12
Hyundai Ioniq Electric
Tesla Model X
Volvo XC90 PHEV
Volkswagen Passat GTE
Mercedes GLC350e
Porsche Cayenne Plug-in
Mercedes B250e 
Audi Q7 e-Tron
16
38
24
1
10
1
11
2
111
88
70
44
25
21
19
18
9
7
6
4
2
2
2
1
23
15
3
1
31
22
20
6
13
Nissan e-NV200 / Evalia
3
15
1
16
14
14
14
Mercedes C350e
Mitsubishi Outlander PHEV
Kia Soul EV
2
2
4
14
14
14
1
1
1
4
7
27
17
Mercedes E350e
2
12
1
10
18
BMW 225xe Active Tourer

11
1
11
19
19
21
22
Citröen C-Zero
BMW X5 40e
BMW 330e
Volkswagen e-Up!
2
2
3
4
10
10
9
8
1
1
1
1
38
26
2
24
22
Audi A3 e-Tron
2
8
1
12
22
25
25
27
27
29
30
31
32
Mercedes GLE500e
Volkswagen Golf GTE
Volvo V60 Plug-In
Mercedes S500e
Peugeot iOn
BMW 740e
Toyota Prius Plug-In
BMW i8
Kia Optima PHEV
3



2
1
1


8
7
7
6
6
5
4
2
1
1
1
1
0
0
0
0
0
0
30
8
9
35
34
18
25
29
21
TOTAL
490
1.207
100
                   

* - 72 Bev + 0 Rex

Source: RAI Vereniging


Regular Hybrids + Plug-ins Ranking


Pl
Model
Feb. Sales  
1
Toyota C-HR Hybrid
340
2
Kia Niro
325
3
Toyota Auris Hybrid
204
4
Toyota Yaris Hybrid
199
5
Tesla Model S
153

If we add regular hybrids to plug-ins, the surprise is the leadership of the Toyota C-HR Hybrid, with 340 units, followed by another trendy newcomer, the Crossover Kia Niro, with 325 units (When do you present us with a BEV Niro, Kia?), with the usual Toyota best sellers relegated to Third and Fourth, with the only plug-in present (Tesla Model S) closing the Top 5. 

While i don't see prospective plug-in hybrid buyers of the past returning to smelly Diesels, regular hybrids can recapture some of these customers, especially those that never plugged-in their PHEV's... 
  


Tesla Model S & Others


Pl
Model
Feb. Sales  
1
Volvo S/V90
273
2
BMW 5-Series
208
3
Mercedes E-Class
173
4
Tesla Model S
153
5
Audi A6
80

Looking at the E-Segment/full-size vehicles, the surprise is the leadership of the Volvo S/V90, with 273 units (When does the T8 version distribution starts, Volvo?), with the BMW 5-Series and Mercedes E-Class completing the podium.

The Tesla Model S showed an unexpected good performance for an off-peak month, with 153 units, surpassing the Audi A6 with it. Was this a one time thing for Tesla, or will it join Volvo and consistently spoil the Three Marys dominion? 



Tesla Model X & Others


Pl
Model
Sales  
1
Volvo XC90
47
2
Tesla Model X
38
3
BMW X5
27
4
Land Rover Range Rover
25
5
LR Range Rover Sport
24

Speaking of Volvo and Tesla, both manufacturers share the top positions on the Luxury SUV class, with two Range Rovers(!) closing the Top 5, although in this case it is still too early to write off Audi, as its Q7 SUV had a peak last December, so it will take some time to recover.

Let's see how things are a couple of months from now...


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